Impinj IoT 

Amidst the backdrop of Brexit's market uncertainties, our team—including C-suite executives, three leading bank advisors, supporting vendors, and myself—demonstrated exceptional flexibility and strategic acumen. I directed our dynamic response to swiftly shifting investor sentiments and stringent regulatory requirements, ensuring our messaging was not only compliant with rigorous SEC S1 documentation but also resonated across a broad spectrum of international investors. Every visual and narrative element was precisely aligned with Impinj's brand and strategic goals, from detailed financial charts to engaging multimedia content. Collaboration and Success In close collaboration with Impinj’s C-suite and three leading investment banks, we transformed intricate financial data and technological specifications into accessible, persuasive content. My hands-on approach included coaching executives on presentation delivery and overseeing the art direction for other visual materials, ensuring coherence across various platforms and formats. This strategic and creative orchestration culminated in a highly successful IPO, with a 58% stock price surge on the debut trading day, netting $67 million.​ Campaign Outcome The campaign not only met its financial goals but also significantly enhanced Impinj’s standing in the industry. As a recognition, I was honored to participate in the Nasdaq bell-ringing ceremony, marking a celebratory pinnacle of our collaborative efforts.​ By integrating strategic insight, design expertise, and collaborative energy, the IPO campaign effectively narrated Impinj’s story and set a new benchmark for RFID technology. We showcased Impinj's platform as a vital enabler that brings life to everyday things, resonating with end users and customers alike.