Saleen Promo

Project

Video Marketing Piece

Medium

Adobe Illustrator, Premiere Pro

Unleashing the Power of Saleen: Journey into Automotive Excellence

Welcome to the Saleen featured video project, where I dive into the world of automotive design and innovation. Here I explore both polish and thrill of Saleen's legendary craftsmanship and performance through video and audio cuts.

About Saleen

Saleen is synonymous with automotive excellence, known for its high-performance vehicles and cutting-edge design. In this fun project, I set out to showcase Saleen's legacy and vision through captivating visuals, and splicing of two musical genres (Jazz and Electronic Dance).

Crafting the Video

From the sleek curves of the Saleen vehicle to the adrenaline-fueled excitement of the open road, this ad campaign captures the thrill and passion of the Saleen experience. Through a blend of photography, vector motion graphics, and immersive sound design, my goal was to transport viewers into an impulsive core of its driving experience.

Key Features

Two different spliced video visuals and two different edited audio tracks intertwined to bring the audience back and forth from the "jazz" polished interior to the "popping" exterior. Splicing video cuts and audio tracks for quick translation. Keep in mind, audio has to connect via beets to be succinct. So tap along and see vector graphics that overlay into interior, while jazz audio intersects with dance music and voice splicing.

Utilizing the Adobe Suite:

Illustrator for vector drawings
Premiere Pro for editing / splicing both video and audio
Audacity Program for audio manipulation